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Marketing Information

Direct Mail Response Devices and How to Craft Them
Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The discount is the offer. It motivates prospects to subscribe now and save 60%.

Direct Mail Sales Letter Mistakes to Avoid
Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure for each.

Qualify Prospects Using Direct Mail Marketing
When a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.

Nurture Sales Leads with Direct Mail Marketing
Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers.

Brochures that Generate Sales Leads (and How to Write Them)
One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will consist of a #10 mailing envelope, a sales letter, a brochure (perhaps an 8 1/211 sheet folded twice), a reply device and a #9 return envelope.

Business to Business Direct Mail Offers that Say Free
In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information.

Direct Mail Offers: Eight Steps to Making them Effective
Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. 'Subscribe to Hook, Line and Sinker today and save 45% off the newsstand price? is an example of an offer. To be effective, your offers must pass eight tests.

Using Business Cards as Invitations
Business card size works well for invitations to special events.

FREE Means MORE Business
Why give freebies?

Business Cards that Make Them CALL
How would you use business cards for gift certificates?

Do You Know Where Your Email Address is Today'
Having people go to your website is not always easy: remind them with a special business card.

Doing it with Class!
Doctors do it, hair dressers do it, and salespeople can do it too.

Recipe for Success
Special event and a special recipe

The Greatest Business Tips are FREE
The best way for someone to hang on to a tip is on a business card.

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