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Business Marketing Information
Three Simple Keys Will Make Your Customers Stick
Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your company -- there's truth in the statement that your customer list is your most valuable asset.
Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to
Grant Directory users are ready to buy Yellow Pages have a major advantage over all other forms of advertising. It's used precisely when people have decided to buy. They open the directory to check out options and sources. The directory doesn't create their desire, but assists in finding the products and services they want. A typical telephone directory has 18,000 display ads - a recipe for sensory overload. Even within any category, readers encounter page after page of look-alikes, all jammed together. So it's easy for advertisers to get overlooked. Catching the reader's attention is tough - unless your ad differs from the others in ways that matter to readers. Find out how to get more mileage from your ad at http://www.yellowpagesage.com a smarter way to attract Yellow Page customers. The ideal Yellow Page ad provides the answers readers want to find A great ad provides the connection between what buyers expect to learn before buying AND what your particular business offers. The more precisely a business understands its customers' frame of mind, the better it anticipates and answers their questions. It can provide specifics, instead of the general phrases appearing in every competitors' ads. Avoid these common reasons why directory ads fail, so you get more mileage from your ad dollars. And a higher percentage of callers and sales.
Eight No Cost Ways to Market Your Business
Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent.
Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information.
Write letters to the editor of publications your target market reads.
Get involved in an organization or community project.
Build strategic alliances with non-competing businesses and cross-promote each other.
Publish a special report. A "super how to" list for your specialty area. Distribute freely. Ensure that your contact information is included.
Speak to groups and organizations. Make sure the audience is your target market.
Carefully target relationships with media sources.
Write newsworthy press releases and distribute to your special contacts.
The more proactive you can be, the better off your business will be.
How To Use Humor Successfully In Your Business Communications
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your immune system. In fact the therapeutic benefits of laughter are now being harnessed by academia and the business community into laughter workshops and other formalized chuckle sessions. Get the workers laughing and you raise productivity, so it seems.
How to Critique Your Own Yellow Page Ad
Forget what you know about your business Your goal is to see your Yellow Page display advertisement the way a directory user sees it. You can?t act like you know anything about your enterprise that isn?t there, on the page. Look at your ad without pride or being identified with your operation. If you pretend it?s someone else?s, you can spot the flaws you?d otherwise overlook. Mentally put the competition?s name on your ad. Does what you say apply equally well to them? If it does, you haven?t effectively set yourself apart.
Independent Professionals: What Stands Between You and Your Artist Statement?
What Stands Between You and Writing an Artist Statement or
Professional Statement?
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails.
7 Ways to Evaluate Your Marketing Plan
Business owners often find it difficult to know whether their marketing tactics are working. This can be especially tricky when you use a combination of marketing activities simultaneously, or if using personal-contact tactics such as networking.
How to Develop an Effective Company Profile -- and Why
What is a company profile?
A company profile is essentially a resume for your company that you use to establish your credibility with the market you serve. Your company profile helps potential customers to understand your business as well as to understand your company's approach, unique strengths, and relevant experience. Your company profile demonstrates your company's ability to effectively meet customer needs. Your company profile also helps others who are in contact with you such as lenders, the media, and job candidates to better understand your business...
Do Not Consider Running the Same Yellow Page Ad until You Read This
Grant Businesses have a love-hate relationship with the Yellow Page directory On the one hand, business owners know they need to be there - even though everyone they compete against is there, too. They rightly fear their ad won't get noticed. That's why questions like, "How big should it be?" become important (along with up-grades that jack up an ad's cost). Are they worth it? Who knows! The whole topic is complicated and a tad intimidating. A lot is riding on the ad's ability to pull in more business. Advertisers don't feel they understand Yellow Page issues well enough to make the "right choice." So they often avoid thinking about it altogether. Even when they realize their ad isn't drawing much business, an advertiser is reluctant to make changes. To what? So, what's the rush? The Yellow Page directory only comes out once a year. Whether an ad performs like a dynamo or a disappointment, the business is stuck with it until the next directory comes around. So there's plenty of time to consider what could make it better. But somehow, people seldom do. But at some point, the ad shifts from back burner to urgent, as the next directory's deadline approaches. Decisions about what it will look like are often made "on the fly." So it never gets the scrutiny it deserves, so it can deliver the most "bang for the buck." Time pressure (coupled with the urging of the Sales Rep) leads many business owners to just "stick with what I have." That decision means hardly having to think about it at all. For another year, anyway. But that's not the best strategy - just the quickest...
Do You Really Need a Brochure?
The phone rings. Good news... it's a potential client. You say, "Thanks for calling, I'll send you our brochure."
Take It To The Customer
In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal.
How Do I Define My Market?
Your market is who you want to reach. Your customer. Who is your average customer? What is your estimate of total market size? What territory do you intend to serve? Will you offer a variety of products or services?
Fair Measures Corporation
A case study in online ?thinking outside the box?
Gaining Business Intelligence
A white paper on how companies should analyse customer data to gain better business intelligence and how they can use that knowledge.
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Some firms cutting costs to save jobs (Los Angeles Times)
Meredith hires publishing VP for More, ReadyMade (AP via Yahoo! Finance)
A former Martha Stewart Living Omnimedia Inc. executive has been hired to run two Meredith Corp. publications. Lauren Stanich begins the new job on July 21.
BUSINESS MARKETING column: It takes leadership to create standards and enforce them (The Times of Northwest Indiana)
I went to lunch last week with a longtime friend, who is the owner of a local, successful 12-year-old business in a service-related industry.
Former Martha Stewart Exec Joins Meredith (KCCI 8 Des Moines)
DES MOINES, Iowa -- A former Martha Stewart Living Omnimedia executive has been hired to run two Meredith Corp. publications. Lauren Stanich, 46, begins the new job on July 21. Company officials said she would oversee business, marketing and editorial divisions of More and ReadyMade magazines.
CENTRAL NY BUSINESS NEWS (The Post-Standard)
? Industry criticizes fuel plan Detroit A lobbying group for 10 major automakers said Tuesday the government is underestimating the cost of increasing fuel economy standards and wants those standards to go into effect too quickly.
CENTRAL NY BUSINESS NEWS (The Post-Standard)
? Magna: More Layoffs Likely The 250 workers laid off Thursday by New Process Gear likely will not be the last. Additional layoffs are expected in the months to come, Magna Powertrain U.S.A. Inc. President Gregory S. Deveson said in a letter to employees dated Wednesday.
Horizontal Motion Conveyor Features Gentle Handling (ThomasNet)
Dallas, Texas -The gentle motion of the Slipstick ® horizontal-motion conveyor from Triple/S Dynamics practically eliminates conveyor-imposed product damage. Unlike conventional vibratory conveyors that use a vertical pitching motion to propel material with repeated impacts, the Slipstick features a completely horizontal, slow-forward, quick-return motion, which glides products down the pan, ...
Meredith hires publishing VP for More, ReadyMade (KWWL Iowa)
DES MOINES, Iowa (AP) - A former Martha Stewart Living Omnimedia executive has been hired to run two Meredith Corp. publications. Lauren Stanich begins the new job on July 21. The company says she will oversee business, marketing and editorial divisions of More and ReadyMade magazines.
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