Marketing Strategies Marketing Information
And Internet Business Money Making Tips
|
|
|
Marketing Strategies Marketing Information |
|
| |
|
|
|
|
| |
|
Forex Market Trading - Keyword Research Ad Word Analyzer - Quit Your Day Job - Discover Copywriting Software - Institutional Forex System | |
|
Good Marketing is Like a Bad Habit
You know those bad habits we get. Like raiding the chocolate biscuits during late night TV shows. Or slouching we when we sit. Or biting our fingernails. Before we know it we've let a new behaviour creep into our routine. Now we're a slave to the bad habit. It's hard to resist. We're tempted. We get that short-lived surge of satisfaction when we do it. Well, marketing is pretty much the same. Except you can get into good marketing habits that will actually help you. And it won't hurt. Good marketing habits can make you feel really great. Think about this. * When you introduce yourself, are you in a good habit? Do you have an easy-to-understand introductory statement, or maybe a snappy 30-second intro' * When you meet people do you follow up? Are you in the habit of sending them a thank-you note for meeting with you? Or maybe you could send them a useful article (written by you or some other authority). * Do you have good sales habits? Are you in the habit of asking the right questions? Can you automatically lead prospects towards doing business with you' * Are you in the habit of regularly communicating with prospects and clients? Communication has never been easier with options like newsletters, updates and blogs being so easy to publish. Do you stay in touch' * Are you in the habit of writing informative articles, stories, case studies, or helpful hints for your clients? This helps to demonstrate your expertise and is a key element of building trust with potential clients. It also gives you great content for your marketing materials and web site. * Are your advertising and promotional activities a good habit? Do you follow a plan to avoid the "feast or famine" cycle? Or do you relegate promoting your service to a low priority in the rush to "do the business"' Good News You can eliminate your dread of marketing. And getting into good marketing habits is easy. Just like getting into bad habits. Do it a bit at a time. But keep doing it. Slowly you will build up new behaviours. Results from your marketing efforts will improve. You'll feel more confident. You'll reinforce the good marketing habits. Go on. Make a start. Slip into a good marketing habit. You'll enjoy it! (c) 2004 Stuart Ayling Stuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. For additional marketing resources, including Stuart's popular monthly newsletter, visit his web site at www.marketingnous.com.au
Good,Marketing,Bad,Habit - Category: Business & Industrial - |
|
|
|
RELATED ARTICLES
5 Tips on Establishing Yourself As An Expert In Your Community Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area. Financial Services Marketing Insights: A Marketing Compass What we now call "marketing" began long before the name was coined. In the mid-1800s, traveling salesmen dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon proliferated in the belief that marketing could make many new things possible in virtually any business situation. For more than a century, implementation, experience and ultimately strategy have helped marketing evolve from crude beginnings into today's sophisticated practices. Dont Think Like A Package Designer - Think Like A Customer Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs. Good designers keep up with the latest design trends and technologies. What's hot and what is not in might be the perfect answer to a package design. But what if it is not? How To Be A First Class Marketer' Did you now how to follow up a new customer with less phone calls? Free or Not Free ' That is the Question You may be in business for yourself or as a small company, but no matter what, especially if you just started this business, you need publicity! It's great that your spouse or best friend believes in you. You may even have total strangers tell you what a great idea you have. Some may tell you they wish they had thought of it themselves or had the guts to try it. You know you can do your job well, you know you could make money at this. But as hard as you work, you have little income to show for it. So how do you get the word out? And at what price? Trade Show Marketing ' Getting Prepared for the Big Event With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show: Direct Mail Leads - Brand Identity Guru Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away. Should You Clap For Your Customers' Does it make sense to clap for your customers? It does not, you answer. You may be right, for the conventional way is for an audience to clap for a speaker, preacher, performer, artiste, player, or marketing professional making a presentation. High Response Marketing With Low-Cost Postcards Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard marketing secrets. Networking Basics Turn Yourself Into A Profit Making Giant I would like to introduce you to one of my brick and mortar business I run. It is called AFM Computer Repair. This business takes me about 5 hours a week, yet I usually make a few hundred dollars cash in my pocket spending money a week. Now I know what everyone is thinking, "How the HELL do you run a brick and mortar business with only 5 hours of your time a week!". Well its quite simple. Its called networking. Ok I admit the location isn't mine, it doesn't have my name on it. But the benefits are great I don't pay monthly bills! This is like a dream come true, your own store with no bills. Increase Your Sales By Following-Up The difference between a successful business and one that just gets by is that the business that is just getting by thinks that the marketing is over when the sale has been made. Five Tips for Trade Show Success on a Small Budget No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively: 3 Simple Selling Tactics The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it. Marketing For Just Cause Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. Utilizing Your Best Hidden Asset To Increase Sales You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential. Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away Many service business owners these days are "giving away" their business services ' and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now. Even trained coaches, I believe, do too much pro-bono work. Why? They say that they need to practice, but the bottom line, IMO, is that they don't value their gifts. Marketing Flat? Is It Your Plan or Your Vision' 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from') Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I've been there. I've watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again. 10 steps to promote your business 1) Word of mouth is the most cost-effective, powerful form of promotion. Write a list of 50 people you know but don't see regularly ' relatives, friends, ex-colleagues etc. Send each of them a friendly email or postcard to let them know what you're up to. Ask them for feedback, advice or contacts of anyone who might be interested in hearing about your business. Don't be shy! People love to help. For practical tips on promoting your small business visit Guerrilla Marketing Effective Lead Generation How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a Success A Pass / Fail Test for Any New Market If you are considering entering a new target market, with an existing or new product or service, it makes sense to first systematically analyze the market in question via some fundamental market evaluation criteria. It is not only rational but most cost effective to determine if a new market pursuit makes sense for your company before any significant resources are further applied to the effort.
|
 |
| Copyright © 2009 www.dovada.net.au |
