|
|
| Marketing Information And Tips |
|
| |||
|
| ||
|
| |||
|
Forex Market Trading - Keyword Research Ad Word Analyzer - Quit Your Day Job - Discover Copywriting Software - Institutional Forex System | |||
|
Image is Key to Your Marketing Success
In virtually any business first impressions are lasting impressions. Most people have heard this statement for years, and yet some people completely ignore the first impression they are conveying to potential customers or clients. Regardless of the industry you are in image is a part of your marketing. Take the real estate industry. An often-overlooked part of marketing is the image an agent projects. This includes marketing collateral, clothing and the type of car you drive. Do you convey the image that is appropriate for your market? If you are dealing with first time buyers, does your image match the market? If you are dealing with very seasoned buyers, what is the nonverbal message you are communicating? Not that you should become something you are not, but you should be aware of the message you are conveying. Image doesn't mean you have to go into debt over it. However, it does mean to make appropriate investments. An aspect of your image is the company or corporation you work for. If you are part of a larger company remember you are part of a larger company. No matter how much you may want to do things that are outside company policy, if you are with that company then your agreement is to follow their structure. Your image is also reflected in how you talk to customers about the company you represent. Speak well of any organization you are connected with. If you can't then perhaps a change of the company you are associated with is in order. You phone skills are also a part of your message. How do you answer the phone? Are you happy to hear from customers or are they an annoyance to you? If they are an annoyance, you definitely need to get out of the business you are in. And FAST! Whatever your profession keep in mind the impression you are leaving behind. Is it one you want to be remembered by? About The Author Debbie Dahmen is a member of the Distinctive Properties team, a unique personalized real estate agency serving the south end of the Salt Lake valley including Draper, Riverton and Sandy. Family owned and operated, Darlene Dipo, Debbie Dahmen and DeAnna Dipo pooled their 60 years of experience to offer their clients flexibility and individualized attention. All three women have achieved the coveted designation of Certified Real Estate Specialists, a designation held by only 3% of real estate agents. Offering services including buying, selling, and relocation, Distinctive Properties offers relocation services throughout the United States. Visit www.distinctivepropertiesSLC.com for further information.
|
|
|
|
RELATED ARTICLES
First to Market Theory AGE OLD QUESTION Knock, knock. Whos There? Your Target Market, Are You Listening? Have you ever had a conversation with a person who wasn't listening to anything you said? Marketing On The Cheap: Join The What? Your local Chamber of Commerce. Are You Attracting or Repelling Prospects? There are basically two ways in which you can either attract or repel prospects. I call these Attraction Marketing and Repel Marketing. Marketing vs Selling - Why Theres A Difference Marketing is something that we do to let people know what products we have to offer. How Do You Know Your Clients Cant Pay More? "My clients can't afford higher rates." Freebie Seekers? Turn Them Into Clients and Referrers - or Turn them Far, Far Away Many service business owners these days are "giving away" their business services ? and then wonder why people aren't hiring them in droves. In the name of "marketing," business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now. Even trained coaches, I believe, do too much pro-bono work. Why? They say that they need to practice, but the bottom line, IMO, is that they don't value their gifts. Getting Ideas for Your Postcards If you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file." Beyond Fear And Greed: Emotions That Sell Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn't there more to life than those two emotions? Target Your Market Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap. Eight Steps To A Great Marketing Plan Step 1: Where Am I Now? How To Let Your Customers Search For YOU! ? Part 2 First I want to welcome you to part two of the article 'How To Let Customers Search for YOU!', where you can learn how to attract new clients at any time you want. The techniques I describe here have proofed to work for me and a lot of other people. 10 Awesome Ways To Attract More Orders 1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad. Trade Show Promotional Products ? Boosting Booth Traffic I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn't know it yet. I was at a home show with my parents. As we walked through the hall it was held in, I noticed people walking around with yardsticks. I really had no need for a yardstick, but seeing them made me want one. So, to make me happy, my parents kept an eye out for the booth passing out the yardsticks. I got my yardstick, and my dad got a deck from the contractor who was passing them out. I use that example to paint a picture that promotional items can and do work at trade shows- although the target audience usually isn't a third-grader with a $10/week allowance! The Day I Learned to Start Saying No It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider saying "no" to any project that didn't fit me perfectly. Sage Advice from a Marketing Expert! An international hair-cutting chain opened a new store directly across the street from the small town's only barbershop owned and operated by a man affectionately known to the locals as 'ol'Joe'. Trigger Button Marketing Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons. Top Five Tips For Designing Marketing Strategies That Get Results "But this won't work" said Steve. "I've tried it in the past and had no response." Does this sound familiar? My newer clients often resist implementing certain strategies based on past experiences. However, I usually find out that it wasn't the strategy itself ? but how it was implemented that caused the dismal results. Go Guerrilla Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques. Looking for Sky In All The Wrong Places Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot of sky. The big open space where you create a successful and enjoyable business. There were many pieces of 'puzzle sky', I was drowning in an ocean of sky blue. After over a decade of struggling with my own company to fit all the 'pieces' together, I have finally put together the big business puzzle-- and it's not what I thought it would look like.
|
 |
| Copyright © 2008 www.dovada.net.au |
